Friday, September 22, 2017, 14:12

March 17, 2017: Jonathan, founder and owner of Animal Instinct, a specialty toy, book and gift shop for more than 32 years, located at 232 Main Street in Ogunquit, announces he is handing the baton to The Goldenrod, Inc. of York Beach Maine, new owners of Animal Instinct. As an institution providing locals and visitors extraordinary experiences for more than 121 years in York Beach, they share very similar core values.

A great fit, The Goldenrod, also owns the Beach Funatic, a specialty shop with an eclectic mix of beach supplies, kites, toys, games, books and gifts. This shop’s success is due in large part to store manager, Lisa Countryman’s mastery of product selection, merchandising, extraordinary customer service, people and business management skills. As the new manager of Animal Instinct, she brings over 25 years of experience in specialty retail.

With respect for the past, Lisa has her eyes on the future. The new Animal Instinct will make your heart sing as you enter, like seeing an old friend. With the soul of an old-fashion toy store and a youthful, lively spirit, there is a new energy, and a few upgrades.

We invite you to experience our wide collection of unique and traditional as well as the "hottest" trends on the market. We still have the extraordinary collection of books, for toddlers to grown-ups including many NYTs bestsellers. We offer toys, games, puzzles, science projects, plush animals and much more! Let your inner child’s instinct explore. Visit Animal Instinct and Play, learn, Laugh, Enjoy! It is sure to inspire young and young-at-heart alike.

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